National Treasure Subsidiary Vogue International Wins '2022 Korea First Brand Awards'

[Asia Economy Reporter Jang Hyowon] BOGNER, a brand of Vog International (CEO Ha Hyun), a subsidiary of Kookbo Co., Ltd., a KOSPI-listed company, announced on the 13th that it won the Grand Prize in the golf wear category at the '2022 Korea First Brand Awards.'

The '2022 Korea First Brand Awards Ceremony,' hosted by the Korea Consumer Brand Committee and organized by the Korea Economic Daily and Korea Consumer Forum, was held that afternoon at the Conrad Hotel in Yeouido. BOGNER received the grand prize in the golf wear category.

The '2022 Korea First Brand Awards' is the largest brand award in Korea, selecting and honoring brands expected to lead 2022, boasting a 20-year history. This year’s ceremony saw participation from over 380,000 people, marking the highest number of votes ever, reflecting the intense enthusiasm.

The traditional and historic brand BOGNER operates successful business channels worldwide, including Germany, across Europe, the United States, and Asia, with 47 worldwide channels. Vog International launched BOGNER golf wear in Korea in 2002 through an exclusive license and is present in major branches of the five major department stores: Lotte, Shinsegae, Hyundai Department Store, Galleria, and AK. Especially, it shows high consumer preference in key areas such as Gangnam, Apgujeong, Trade Center, Myeongdong in Seoul, and Centum in Busan, where high-end customers and luxury stores are concentrated.

Recently, Vog International also opened ‘Bshop,’ an online site where customers can purchase BOGNER and the newly launched Fire+Ice products online, enhancing accessibility for customers. Additionally, it is strengthening its position as a luxury premium brand through broadcasts and commemorative events.

Ha Hyun, CEO of Vog International, said, “It is a great honor to receive the grand prize in the golf wear category, and above all, I am very pleased that our brand value and customer love have been proven through a credible indicator.” He added, “We will do our best to ensure that BOGNER continues to establish itself as a premium brand loved by customers.”

This content was produced with the assistance of AI translation services.