Samsung Securities Opens Pangyo Financial Center Ceremony via Metaverse

[Asia Economy Reporter Park Jihwan] Samsung Securities announced on the 12th that it held the securities industry's first metaverse opening ceremony to commemorate the opening of the Pangyo Financial Center.

Samsung Securities Pangyo Financial Center is a complex branch that houses three branches in one location: the SNI branch for ultra-high-net-worth individuals with assets over 3 billion KRW, the WM branch for general premium customers, and the Corporate Finance branch for corporate clients. It plans to provide customized total solutions ranging from personal assets of executives and employees of new growth companies located in the Pangyo area to corporate funds.

The metaverse opening ceremony was held on the 11th using the metaverse platform Ifland. About 30 people, including Pangyo Financial Center employees and customers, were invited to celebrate the opening.

In particular, CEOs and CFOs of about 10 companies located in Pangyo attended the opening celebration, including Moon Taesik, CEO of Kakao VX; Jung Jinsu, Senior Vice President of NCSoft; Nam Seunghyun, Vice President of Dunamu; Shin Jaesung, Director of Line Plus; Kim Jungrok, Managing Director of Kakao Ventures; Park Miyoung, Executive Director of Hangul and Computer; Kim Changhoon, Executive Director of NS Shopping; and Park Kiho, CEO of LB Investment, a leading domestic venture capital firm.

Since customers also participated in the opening ceremony, Heo Jinwook, team leader of Samsung Securities Macro Team, conducted an investment seminar titled "2022 Financial Market Outlook and Investment Strategy."

A pre-recorded video of the actual Pangyo Financial Center was also provided so that customers could feel as if they had visited the branch in person. At the end of the event, an event was held where some customers who answered a quiz correctly received rice cake gifticons as a symbolic gesture of sharing opening rice cakes.

Samsung Securities deployed about 40 veteran PBs with an average of over 10 years of experience to provide customized investment solutions tailored to Pangyo Financial Center customers.

Lee Chanhoo, Managing Director of Samsung Securities Gangnam Regional Headquarters, said, "I was very surprised and grateful that executives of major companies located in Pangyo supported the Pangyo Financial Center opening ceremony held in the metaverse," adding, "Just like this opening ceremony, which was thoroughly prepared to meet customer expectations, we will clearly differentiate our sales with customized services suited to the characteristics of the Pangyo area and establish it as a landmark branch in the new growth hub of Pangyo."

This content was produced with the assistance of AI translation services.