Kyungdong Navien, Dangkkom Store Campaign 'Navien Live' Special Live Broadcast

Navien Live Special Broadcast Guide Image. [Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] Kyungdong Navien will hold a special "Navien Live" broadcast full of exclusive benefits at 8 p.m. on the 12th to celebrate the conclusion of the "Sweet Dream Store" campaign, which aimed to promote the importance of optimal sleep temperature in a more enjoyable and fun way. This live broadcast will be simultaneously streamed on Navien House, Kyungdong Navien's official online mall, and the Grip app.

The live broadcast will feature Hwang Kwang-hee and Lee Eun-ji, cast members of the web variety show "Kingsman," who will introduce the new Navien hot water mat model equipped with technology that helps find the optimal sleep temperature tailored to individual constitutions by highlighting the importance of the "temperature touching the body under the blanket" for sleep.

During the live broadcast and up to one hour after it ends, viewers can purchase the new Navien hot water mat model EQM582 at a discount of up to 25%. All buyers will receive one product included in the Sweet Dream Store's Honey Sleep KIT as a gift. Additionally, quiz events and generous prize draws will be held during the live broadcast.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, stated, "Kyungdong Navien will continue to conduct various marketing activities that allow customers to participate and communicate comfortably from a long-term perspective, rather than one-sided corporate advertising," adding, "We will strive to get closer to our customers' lives."

This content was produced with the assistance of AI translation services.