Yogiyo Subscription Service 'Yogipass' Surpasses 500,000 Users

New Members and Total Orders Increased by 1.5x and 1.2x Respectively After Launch

[Asia Economy Reporter Kim Cheol-hyun] Delivery app Yogiyo announced on the 12th that its 'Yogipass,' launched last November, surpassed 500,000 subscribers within two months of its release.

Yogipass is popular by combining a subscription service that offers a basic delivery and takeout order discount of 30,000 KRW per month for 9,900 KRW monthly, along with membership benefits through various partnerships. Since the launch of Yogipass, the number of new Yogiyo members and total orders have increased by more than 1.5 times and 1.2 times respectively compared to before.

The success of Yogipass is also positively impacting the acceleration of Yogiyo's growth. Yogipass subscribers showed an ordering pattern with a usage frequency of Yogiyo about three times higher than non-subscribers.

The unlimited takeout discount benefit is rapidly spreading the consumer trend of using the 'takeout' service within the delivery app. The number of takeout service users among subscribers increased by more than 1.5 times, gaining favorable responses from consumers.

Park Chaeyeon, Yogiyo Marketing Director, said, "Yogipass is providing a differentiated ordering experience never before experienced in delivery apps," adding, "We will actively carry out extensive marketing activities so that more consumers can experience the new future of delivery apps."

This content was produced with the assistance of AI translation services.