CJ Olive Young Aims to Secure 1 Million Foreign Customers on Global Mall Within This Year

Olive Young Global Mall.

[Asia Economy Reporter Lim Chunhan] CJ Olive Young announced on the 12th that it aims to secure 1 million foreign customers within the year for its own reverse direct purchase platform, 'Global Mall.'

Olive Young Global Mall is a reverse direct purchase site where Korean cosmetics can be purchased from over 150 countries worldwide, and it began operations in June 2019. Sales in the second half of last year increased about 20 times compared to 2019, and membership, which was around 30,000 in the first year, has exceeded 300,000. The number of product categories handled also increased from 2,000 to 10,000.

Currently, the company plans to focus on expanding local foreign customers in the United States and Canada, who account for about 80% of Global Mall’s sales in the North American region. Among customers in these two countries, the ratio of local foreigners to Korean residents is 50 to 50, and the goal is to raise the proportion of local foreign customers to 70%. To this end, Global Mall analyzes the purchasing behavior of local foreign customers and utilizes this data to strengthen related product categories, curation, and marketing.

An Olive Young official stated, “Global Mall plans to focus on serving as a K-beauty gateway that introduces Korean cosmetics to foreign customers residing locally while supporting exports of domestic small and medium-sized enterprises.” He added, “Based on experience operating various channels, we will actively discover and support growth opportunities in overseas markets and accelerate the globalization of Korean cosmetics.”

This content was produced with the assistance of AI translation services.