Seven Eleven Launches Convenient Meals of Wonhalmeoni Bossam Jokbal

On the 12th, 7-Eleven will collaborate with Wonhalmeoni Bossam Jokbal to launch two types of restaurant meal replacements (RMR).

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 12th that it will collaborate with the dining franchise brand Wonhalmeoni Bossam Jokbal to launch two types of restaurant meal replacements (RMR).

The newly released products are boneless shank jokbal and head meat pyeonyuk, faithfully replicating the 47-year-old traditional recipe of Wonhalmeoni Bossam Jokbal. The boneless shank jokbal uses the most delicious front leg pork shank from jokbal, characterized by a chewy and savory taste. The head meat pyeonyuk contains 100% pure pig head meat without skin, resulting in a soft texture.

According to Seven Eleven, sales in the refrigerated snack category increased by 30.3% compared to the previous year, with jokbal sales rising by 40.5%, showing strong growth.

A Seven Eleven official said, “Recently, interest in convenient snack meals that can be purchased at nearby convenience stores without going directly to restaurants or waiting for delivery has been increasing,” adding, “This trend is expected to continue, and we will target consumer demand through the release of various products.”

This content was produced with the assistance of AI translation services.