Shinhan Card Launches Second Marriott PLCC... "Practical with Lower Annual Fee"

Silver Elite Status Granted Immediately Upon Marriott Bonvoy Card Issuance

[Asia Economy Reporter Ki Ha-young] Shinhan Card has launched its second global private label credit card (PLCC) in collaboration with Marriott.

On the 12th, Shinhan Card announced the release of the 'Marriott Bonvoy™ The Classic Shinhan Card,' targeting the MZ generation (Millennials + Generation Z) in partnership with Marriott International. This is the follow-up to the 'Marriott Bonvoy™ The Best Shinhan Card' launched in March last year.

As this card is aimed at the MZ generation, it features a reduced annual fee and increased opportunities to earn Marriott Bonvoy points.

First, customers who pay the annual fee and spend over 1 million KRW within the annual fee cycle will receive an annual gift of 15,000 Marriott Bonvoy points once per year.

The card offers various point accumulation services through basic, additional, and special point earnings. Customers earn 1 Marriott Bonvoy point per 1,000 KRW spent as a basic reward, and those who spend over 2 million KRW in the previous month receive an additional 0.5 Marriott Bonvoy points per 1,000 KRW. When using services such as hotel rooms, restaurants, and spas at Marriott participating hotels worldwide, customers can earn 4 Marriott Bonvoy points per 1,000 KRW spent.

Bonus points based on annual card usage are also noteworthy. Customers who accumulate over 5 million KRW within the annual fee cycle earn 1,000 Marriott Bonvoy points; those who spend over 10 million KRW receive an additional 1,500 points (total 2,500 points); and those who spend over 15 million KRW earn an additional 5,000 points (total 7,500 points).

Additionally, customers who issue the Marriott Classic Shinhan Card are granted Marriott Silver Elite status (which includes benefits such as late checkout depending on room availability) for the duration of card ownership, with the possibility of upgrading to Gold Elite status based on usage performance.

Other benefits include free beverage service at domestic Marriott participating hotel lounges (up to 2 drinks per month, 4 drinks per year) and free airport lounge access twice per year. Customers can also earn up to 10 elite night credits based on usage, which count toward maintaining or upgrading their elite status.

The annual fee is 147,000 KRW for international use (Visa) and 144,000 KRW for domestic use only.

Lee Seok-chang, head of Shinhan Card's Pay Platform Group, said, "The Marriott Bonvoy™ The Best Shinhan Card, launched last year, received great response from domestic staycation customers despite the COVID-19 situation. We planned this second product reflecting the trend of changing perceptions of hotels, especially among the MZ generation."

Meanwhile, Marriott International is the world's largest hotel group, operating approximately 7,800 hotels under 30 brands such as Marriott, Westin, Sheraton, W, Ritz-Carlton, Courtyard, and Four Points across 138 countries, with about 150 million members worldwide. Marriott Bonvoy is Marriott International's membership program that offers services such as free stays through point accumulation to its members.

This content was produced with the assistance of AI translation services.