Samsung 'Bespoke Qooker' Partners with CJ CheilJedang... "Expanded to 200 Menus"

A Samsung Electronics model is introducing CJ's newly partnered convenience food products along with the Bespoke Cooker at the Samsung Electronics Suwon Plant located in Yeongtong-gu, Suwon, Gyeonggi Province. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 12th that it will collaborate with CJ CheilJedang, the largest food company in Korea, to popularize the new concept cooking appliance 'Bespoke Cooker.'

The Samsung Bespoke Cooker is a '4-in-1' cooking device equipped with grill, air fryer, microwave, and toaster functions, featuring a multi-cook function that allows up to four dishes to be cooked simultaneously, and a 'Scan Cook' function that automatically sets the necessary cooking conditions such as time and temperature by scanning barcodes of meal kits and ready-to-eat meals.

Since the launch of the Bespoke Cooker, Samsung Electronics has expanded cooperation with major domestic food companies. With the addition of CJ CheilJedang, Bespoke Cooker users can now enjoy a total of over 170 exclusive recipes or menus provided by 13 food companies, which is expected to expand to more than 200 types within this month. CJ CheilJedang has introduced key ready meals such as Gourmet Sweet and Sour Pork, Bibigo Grilled Mackerel, Grilled Spanish Mackerel, and Gondre Vegetable Rice with recipes optimized for the Bespoke Cooker, and plans to continuously expand exclusive menus in the future.

Consumers who subscribe to the 'My Cooker Plan,' a purchase subscription service for the Bespoke Cooker, can now use not only the direct malls of the existing 12 food companies but also CJ CheilJedang's official mall, 'CJ The Market,' expanding their choices to over 1,000 items including Hetbahn and Spam.

To commemorate the collaboration with CJ CheilJedang, Samsung Electronics will hold a live commerce event on Samsung.com at 11 a.m. today. Consumers who subscribe to the My Cooker Plan on this day will receive the Bespoke Cooker for free and be provided with discount coupons usable at CJ The Market. Additionally, subscribers to the My Cooker Plan within January will receive Lunar New Year gift set shopping cart coupons and free shipping coupons usable at CJ The Market.

Park Chan-woo, Vice President of Samsung Electronics' Home Appliance Business Division, said, "The Bespoke Cooker is opening a new chapter in domestic food culture through cooperation with food companies," adding, "With this collaboration with CJ CheilJedang, consumers will be able to experience the value of the Bespoke Cooker more richly."

This content was produced with the assistance of AI translation services.