Lotte Mart Launches Savory Grain 'Bunmal Stickpo'... "Targeting MZ Generation"

On the 12th, Lotte Mart launched the 'Powder Stick Pore,' which allows for easy consumption of grains.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 12th that it has recently launched 'Powder Stick Pouches,' which allow easy consumption of grains, in response to the rising popularity of 'Halmaennial (Halmae+Millennial)' foods among the MZ generation (Millennials + Generation Z).

Powder Stick Pouches are products individually packaged in stick form for convenient consumption and portability, containing powders of black sesame, seoritae beans, oats, rice germ, and chickpeas, which are considered representative healthy grains. They can be consumed in various ways, such as mixed with milk or yogurt, sprinkled on salads, or used as ice cream toppings.

According to Lotte Mart, sales of foods containing black sesame, oats, and chickpeas grew by 38.5%, 42.4%, and 91.4%, respectively, last year.

A Lotte Mart official said, “We planned this product to help young consumers consume traditionally well-known healthy ingredients like black sesame and oats more conveniently and in diverse ways,” adding, “We will continue to introduce more diverse products and lead health trends in the future.”

This content was produced with the assistance of AI translation services.