Emart·SSG.com, Hanwoo & Premium Lunar New Year Gift Sets 'Popular'

On the 12th, Seollal gift sets are being sold at Emart Seongsu branch in Seongdong-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Emart and SSG.com announced on the 12th that sales of Korean beef and premium products continue to achieve record highs in the pre-order sales of Lunar New Year gift sets.

According to Emart's pre-order sales performance for Lunar New Year gift sets, sales increased by 10.5% compared to last year. By price range, sales of gift sets priced between 100,000 KRW and 200,000 KRW increased by 45.8%, and sales of high-priced products over 200,000 KRW increased by 12.6%. Sales growth rates for gift sets priced between 50,000 KRW and 100,000 KRW and under 50,000 KRW were 2% and 7.5%, respectively. By product, sales of Korean beef gift sets priced over 200,000 KRW increased by 10.8%, and demand for seafood gift sets priced between 100,000 KRW and 200,000 KRW also rose.

At SSG.com, sales of Lunar New Year gift sets increased by 18% compared to the previous year. In particular, refrigerated Korean beef priced in the 200,000 KRW range saw a 37% increase in sales, while sales of livestock, seafood, and fruit gift sets increased by 19%, 22%, and 22%, respectively.

An Emart official stated, “During the pre-order period, customers purchasing various premium and differentiated gift sets are increasing due to abundant discount benefits. We hope that during the remaining pre-order period, customers can prepare high-quality Lunar New Year gift sets at reasonable prices.”

This content was produced with the assistance of AI translation services.