SSG.com Launches New 'XXIO' Golf Club... Live Broadcast on 'SSGLive'

On the 13th at 8 PM, 'XXIO' Golf Club New Product Sale... Targeting Female Golfers

[Asia Economy Reporter Yuri Kim] SSG.com is collaborating with Shinsegae Department Store to secure golf club inventory, which has become scarce due to the recent increase in golf beginners, and aims to capture the demand from 'gollini' (golf beginners).

SSG.com, the integrated online mall of Shinsegae Group, announced on the 12th that it will hold a live commerce sale of new 'XXIO' golf club products on its own live commerce channel 'SSG.LIVE' starting at 8 PM on the 13th.

'XXIO' is a brand highly preferred by female golfers in Korea, mainly selling women's golf clubs. SSG.com plans to target MZ generation (Millennials + Generation Z) female golfers by showcasing the newly released 'XXIO' products through live broadcast.

In this broadcast, SSG.com will present a total of 24 products, including 9 main 'XXIO' golf club items. Representative women's golf club products include the 'XXIO Ladies Driver,' 'XXIO Ladies Wood,' 'XXIO Ladies Hybrid,' and 'XXIO Ladies Iron (7I, CB)'.

For men's golf clubs, the main products are 'XXIO 12 Driver,' 'XXIO 12 Wood,' 'XXIO 12 Hybrid,' 'XXIO 12 Iron (8I, CB),' and 'XXIO 12 Iron (8I, ST).' Additionally, various products such as the 'XXIO X' series, 'Rebound Drive Ball,' 'Srixon Driver,' and 'Cleveland ZIPCORE Wedge' will be available.

All customers who purchase during the broadcast will receive a 7% SSG Money reward on their purchase amount and a 'VDV Golf Patch × XXIO Ball Gift Set.' The first 50 customers who purchase 'XXIO' products worth over 500,000 KRW will receive a 50,000 KRW Shinsegae gift certificate. The first 10 customers to purchase drivers will receive a Boston bag, and the first 5 customers to purchase iron sets will receive a caddy bag as gifts.

Among purchasing customers, a lottery will be held to give away a 'Dunlop Clothing Gift Certificate' worth approximately 200,000 KRW, and among customers participating in the comment event during the broadcast, a 'Park In-bee signed cap' will be given by lottery.

Kim Hyun-soo, head of Lifestyle 2 at SSG.com, said, "Last year, a golf craze swept Korea, causing a surge in demand for golf equipment, and the shortage still continues, so we expect great customer response." He added, "We hope customers enjoy the powerful benefits prepared together by SSG.com and Shinsegae Department Store through this live broadcast, combining the strengths of Shinsegae Group."

This content was produced with the assistance of AI translation services.