The e-commerce platform with the highest payments by Koreans is 'Naver'... 36.09 trillion won

[Asia Economy Reporter Buaeri] Last year, the e-commerce service most frequently paid for by Koreans was Naver. Naver's estimated payment amount last year was 36.0916 trillion KRW.

Application (app) analysis services WiseApp, Retail, and Goods released the results of a survey on the amount paid by Koreans aged 20 and over using credit cards, debit cards, and bank transfers from January to December last year on the 11th.

According to WiseApp, Retail, and Goods, after Naver, the services Koreans paid the most for were Coupang, SSG.com, eBay Korea, Baedal Minjok, and 11st in that order.

Naver's estimated payment amount increased by 31% from 27.5234 trillion KRW in 2020.

Coupang's estimated payment amount increased by 54%, from 22.1575 trillion KRW in 2020 to 34.2071 trillion KRW last year.

The estimated payment amount for 'SSG.com' increased by 7%, from 22.2801 trillion KRW in 2020 to 23.8524 trillion KRW last year. This amount combines 'SSG.com' and 'eBay Korea' following Emart's acquisition of eBay Korea last year. Separately, 'SSG.com' grew from 4.992 trillion KRW in 2020 to 6.2261 trillion KRW last year, while 'eBay Korea' increased from 17.288 trillion KRW in 2020 to 17.6262 trillion KRW last year.

In the case of 'Baedal Minjok,' it showed the highest growth rate, increasing by 76% from 10.6645 trillion KRW in 2020 to 18.7166 trillion KRW last year.

'11st' grew by 18%, from 11.1586 trillion KRW in 2020 to 13.1966 trillion KRW last year.

This content was produced with the assistance of AI translation services.