Evezary Selects Pro Golfer Park Hyun-kyung as Sleep&Sleep Ambassador

Professional golfer Park Hyun-kyung, who was selected as the official ambassador of Sleep&Sleep, visited the Sleep Lounge, an unmanned pillow experience space of Sleep&Sleep located in Samseong-dong, Seoul.
[Photo by Evejari]

[Asia Economy Reporter Kim Jong-hwa] Total sleep care brand Evejari Co., Ltd. has selected professional golfer Park Hyun-kyung as the official ambassador of its personalized sleep specialist brand Sleep&Sleep.

Professional golfer Park Hyun-kyung has shown a strong presence since her professional debut in 2019, ranking in the top 10 of the Korea Ladies Professional Golf Association (KLPGA) 14 times, including one victory last year. She is also leading the spread of positive influence by engaging in donations together with her fan club 'Cutiful Hyun-kyung.'

Sleep&Sleep aims to indirectly promote the importance and value of sleep by helping improve Park Hyun-kyung’s performance and maintain her condition as the new ambassador. At the same time, following IU, who is active as the brand muse, Park Hyun-kyung plans to build empathy with the MZ generation through her youthful golfer image.

This year, Sleep&Sleep will conduct professional consultations on Park Hyun-kyung’s sleep environment in collaboration with the Evejari Sleep Environment Research Institute and provide customized bedding considering body type, sleep type, and sleep habits. Furthermore, following ‘The Winner Ko Jin-young Pillow,’ the brand will strengthen its high-performance sports product line to be even more optimized for individuals.

As a Sleep&Sleep ambassador, professional golfer Park Hyun-kyung will attach the Evejari and Sleep&Sleep logos to her sportswear and participate in various brand campaigns conducted by Sleep&Sleep.

Oh Young-dae, head of marketing at Evejari, said, “Sleep is very important for athletes who receive a lot of physical stimulation to help recover from fatigue and maintain condition overnight. We plan to actively support solutions for healthy sleep so that Park Hyun-kyung can always compete in excellent condition.”

This content was produced with the assistance of AI translation services.