Lotte Hi-Mart Launches Live Commerce for Small and Medium Partners... "Practicing ESG Management"

Lotte Hi-Mart will host a live commerce broadcast introducing products from small and medium partner companies on the 7th through 'Heart Live'.

[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 7th that it will hold a live commerce broadcast called 'Heart Live' to introduce products from small and medium-sized partner companies.

In this broadcast, Airmade, a home appliance specialist company, will showcase humidifiers. These include a 9L large-capacity model that sold over 40,000 units last year and a newly released 4.2L model this year. Both products are hybrid humidifiers combining heating and ultrasonic methods, allowing for both warm and cool humidification.

In addition to humidifiers, other home appliances from Airmade such as air fryers and air purifiers can also be purchased through the Lotte Hi-Mart mobile application (app).

A Lotte Hi-Mart official stated, "Lotte Hi-Mart is conducting this live commerce to help small and medium-sized partners develop sales channels and grow together," adding, "In the new year, we will continue to strive to practice ESG (Environmental, Social, and Governance) management by communicating with partners and providing programs that offer practical support."

This content was produced with the assistance of AI translation services.