LG Household & Health Care belif Launches 'Numero 10 Essence Jumbo BB Dee Park Edition'
[Asia Economy Reporter Lim Hye-sun] LG Household & Health Care announced on the 7th that belif has launched a large-capacity jumbo edition called the ‘Numero 10 Essence Jumbo Vividi Park Edition.’
This edition, introduced by the true herb cosmetic brand belif, is a large-capacity jumbo edition released only once a year, increasing the ‘Numero 10 Essence’ volume by 1.6 times to 200ml compared to the original size.
‘Numero 10 Essence’ is a moisture-protecting essence, nicknamed the ‘bathroom essence,’ that quickly locks in moisture that disappears rapidly after cleansing. The company explained that when used immediately in the bathroom while the face is still damp after washing, it raises the skin’s moisture and radiance levels by 57% and 15%, respectively, maintaining hydration without dryness.
Through this edition, belif is unveiling its brand storytelling universe, the ‘belif Universe,’ for the first time. The story features belif shop clerk ‘Bili,’ a character in the belif Universe, who embarks on an adventure to the mysterious theme park ‘Vividi Park’ to obtain the ‘TenTen Hammer’ of the fairy ‘Roy,’ which fills up completely in 10 seconds whenever it hits something.
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Meanwhile, to commemorate the launch of the new product ‘Numero 10 Essence Jumbo Vividi Park Edition,’ belif plans to hold the ‘Numero 10 Essence DIY Contest’ for two months from January to February.
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