GS Fresh Mall Ranks No.1 in PB Product Sales... "Achieved Both Quality and Price"

GS Fresh Mall will launch non-food private brand (PB) products, Daily Wet Wipes and Daily Soft Facial Tissues, on the 11th.

[Asia Economy Reporter Lim Chun-han] It has been revealed that differentiated private brand (PB) products are rapidly taking the top sales position at GS Fresh Mall.

According to GS Fresh Mall on the 7th, Sunbaek Farm Milk and Sunbaek Farm Yogurt ranked first in sales within the milk and yogurt categories last year. Both products are PB items and widened the monthly sales gap with the previous top products, Denmark Danish Milk and Activia Strawberry, by up to 2.5 times and 5.3 times respectively.

Sunbaek Farm Milk is a product that significantly improved freshness by introducing a process where fresh raw milk from designated farms is sent to a HACCP-certified factory within 2 hours for immediate processing. Sunbaek Farm Yogurt, made in partnership with Jeju Achimmiso Farm, which has animal welfare certification, is produced using only antibiotic-free certified raw milk. Both products are premium-grade or higher but are priced more than 20% cheaper compared to general market products.

GS Fresh Mall will launch non-food PB products, Daily Wet Tissue and Daily Soft Beauty Tissue, on the 11th. Daily Wet Tissue uses clean purified water that has undergone a 7-step purification process. Daily Soft Beauty Tissue is made from 100% natural pulp and contains no fluorescent whitening agents or artificial colorants, making it safe to use.

A GS Fresh Mall official stated, "The Daily Wet Tissue and Beauty Tissue, introduced as the first PB products of this year, were planned considering quality, safety, and cost-effectiveness. We intend to focus on nurturing them as representative PB products."

This content was produced with the assistance of AI translation services.