In the Era of Digital Content... Spending an Average of 4 Hours a Day

Significant Multitasking Share... Average of 2.69 Subscribed OTT Services per Person
Many One-Time Users in Metaverse, Preventing Early Churn Is Key

The average daily content consumption time of digital content users was found to be 4 hours. According to the 'Content Usage Trend Study in the Era of Digital Transformation' published by the Korea Creative Content Agency on the 6th, most users accessed content primarily while resting at home. This included online videos, performances, audio, and metaverse platforms. Online audio also had a significant multitasking proportion. 22.4% of users listened while doing housework or other tasks at home, and 28.4% used it during commuting or traveling.

The impact of COVID-19 varied by sector. More than half of users had been using online videos (60.4%) and audio (56.7%) even before the pandemic spread. In contrast, the proportion of new users for online performances and the metaverse after the pandemic spread reached 70.2% and 79.3%, respectively.

The average number of subscribed online video platforms (OTT) per person was 2.69. 39.8% of users expressed willingness to switch or add platforms. The most common reason for switching was "because there is content I want to watch" (52.8%). Among online performance usage, concerts by popular singers accounted for the highest share at 72%. The majority cited "because my favorite singers or actors appeared" as their motivation. The paid performance attendance rate was 33.1%, and 83.6% of users said they would continue to use paid performances in the future.

The average metaverse usage time was 81.7 minutes on weekdays and 100.4 minutes on weekends. However, 44.4% of users responded that they "do not currently use" the metaverse. The proportion of one-time users also reached 31.8%, confirming that preventing early dropout is a key issue. 88% of users expressed willingness to generate income through the metaverse. The Korea Creative Content Agency forecasted that "with popularization, the metaverse creator economy could be revitalized."

The survey targeted 3,000 digital content users nationwide aged 15 to 59. The survey was conducted online over the past year to analyze user characteristics and demand in each industry. For more details, please refer to the Korea Creative Content Agency website.

This content was produced with the assistance of AI translation services.