Emart24 Sold 750,000 Bottles of Wine Last Month... "One Bottle Every 4 Seconds, Record High"
[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 6th that it sold 750,000 bottles of wine last month, setting a record for the highest sales volume ever.
According to Emart24, the total wine sales for last year amounted to 3.05 million bottles. In particular, last month's wine sales reached 750,000 bottles, averaging 24,193 bottles per day, 1,008 bottles per hour, and 16.8 bottles per minute. This means one bottle was sold every 4 seconds. Emart24 analyzes that its liquor specialty stores, which have grown to about 3,600 locations since their debut in 2019, have established themselves as convenient local wine purchase points.
Emart24 introduced ‘Como Cava’ as its first wine of the year. Cava refers to Spain’s sparkling wine made using the traditional method similar to French Champagne, and it was planned to allow customers to enjoy sparkling wine priced under 10,000 KRW. With this release, the Como series has expanded to five types, including red and white wines from Chile, Italy, and France. Emart24 is offering a discount of 2,000 KRW per bottle when purchasing two or more bottles of Como until the end of this month.
This year, Emart24 plans to strengthen wine sales through reservation purchases via its application (app). Additionally, the number of liquor specialty stores, currently about 3,600, will be expanded to 4,000 this year to enhance both online and offline accessibility.
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An Emart24 representative said, “We set a challenging goal of selling 3 million bottles of wine this year, but we have sold more than that,” adding, “We will do our best to ensure that customers think of nearby Emart24 stores when purchasing wine this year as well.”
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