"In January, Cosmetics Sell Well" Lotte Department Store 'Beauty Fair', Up to 20% Gift Certificate Giveaway

Lotte Department Store's January Cosmetics Sales 1.5 Times Monthly Average
Beauty Fair with Over 20 Brands from 7th to 9th
Up to 20% Lotte Gift Certificates Given...Special Sets Including Tiger Edition Available

At the Sulwhasoo store in Lotte Department Store Main Branch, models are introducing the 'Sulwhasoo Yunjo Essence Tiger Year Edition'.

[Asia Economy Reporter Yuri Kim] Lotte Department Store is targeting customers looking for cosmetics as 'New Year's resolution items' and 'Seollal gifts.'

On the 6th, Lotte Department Store announced that an analysis of monthly cosmetics sales over the past five years (2017?2021) showed that January cosmetics sales were about 1.5 times higher than the average monthly sales. Excluding May, known as the peak season for cosmetics sales due to 'Family Month,' January recorded the highest sales of the year. This is attributed to cosmetics being a representative 'New Year's resolution item' related to self-care, alongside goals like 'quitting smoking,' 'dieting,' and 'learning foreign languages,' combined with increased demand for Seollal gifts.

Reflecting this trend, Lotte Department Store will hold a 'Luxury Beauty Fair' from the 7th to the 9th, featuring over 20 famous cosmetics brands, offering various purchase benefits and exclusive products.

Lotte Department Store is running a double (10%+10%) gift certificate promotion. When purchasing from brands participating in the 'Luxury Beauty Fair' at any Lotte Department Store location, customers will receive overlapping Lotte gift certificates worth 10% of the purchase amount both at the store and at the event venue, allowing for up to 20% in Lotte gift certificates. The department store explained that while typical promotions offer 5% of the purchase amount, this event provides a remarkable 20% benefit. The promotion is available when paying with a Lotte Card, and major participating brands include Lanc?me, Kiehl’s, Yves Saint Laurent, Biotherm, Giorgio Armani, Atelier Cologne, O Hui, Su:m37, Shiseido, and Donginbi.

Exclusive planned products available only at Lotte Department Store have also been prepared. Especially as mask-wearing time has increased due to COVID-19, demand for 'skin care' has risen, leading to exclusive sets centered on premium skincare brands such as Sulwhasoo, Est?e Lauder, and Lanc?me. A representative example is Sulwhasoo’s Jogakbo Edition set, which emphasizes Korean beauty. When purchasing bestsellers like the 'Jaum 2-piece' or 'Jaumsaeng 3-piece' sets, customers receive various additional items and an extra 15,000 beauty points along with the main products.

Since the 2nd, the 'Sulwhasoo Yunjo Essence Tiger Year Edition Set,' sold exclusively offline at Lotte Department Store, has been popular, with over 30% of the prepared stock sold on the first day of the event. Other planned sets include the 'Lanc?me Advanced G?nifique Essence Set,' 'Biotherm Force Supreme Moisturizer Set,' and 'Yves Saint Laurent Cushion Set.'

A 'Lucky Box' event is also underway. Customers who purchase single-brand products worth 150,000 KRW or more from Yves Saint Laurent, Kiehl’s, Biotherm, or Giorgio Armani, or spend 270,000 KRW or more at Lanc?me, will receive a 'Lucky Box' containing popular full-sized products and deluxe samples as a random gift on a first-come, first-served basis.

Meanwhile, Lotte ON is holding a 'L’Or?al Grand Sale' until the 12th, offering up to 10% overlapping discount coupons when purchasing Kiehl’s, Yves Saint Laurent, Lanc?me, Biotherm, Giorgio Armani, and more, along with benefits based on purchase amounts.

Kim Si-hwan, head of the cosmetics team at Lotte Department Store, said, "At the start of the new year, many people buy cosmetics not only as gifts but also as mood-lifting items for themselves. We hope everyone welcomes a brighter and more beautiful year with the various benefits prepared by Lotte Department Store."

This content was produced with the assistance of AI translation services.