"Even Burger King" Hamburger Price Domino Increase Becomes Reality

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[Asia Economy Reporter Moon Hyewon] A domino effect of price increases is becoming a reality in the hamburger industry.

Burger King announced on the 5th that it will raise the prices of 33 products, including 25 types of burgers, by an average of 2.9% starting from the 7th. As a result, the price of the signature Whopper single will increase from 6,100 won to 6,400 won, and the Whopper Junior will rise from 4,300 won to 4,400 won.

A Burger King official explained, "This unavoidable decision was made due to the sharp rise in raw material prices caused by overseas production and logistics disruptions, as well as increased costs such as minimum wage hikes."

The price hikes in burger franchises began last year at the end of the year with Lotteria. Lotteria raised prices on an average of 4.1% starting from the 1st of last month for 16 types of burgers, 17 types of sets, 12 types of chicken, 8 types of desserts, and 10 types of drinks.

Shinsegae Food's No Brand Burger also joined the price increase for the first time in three years by applying an average increase rate of 2.8% to some menu items. The price of the cheapest Grilled Bulgogi set menu rose from 3,900 won to 4,200 won.

Moms Touch and Korea McDonald's have drawn a line, stating they have no plans to raise prices yet.

However, industry insiders agree that internal and external factors for price increases are accumulating. An industry official said, "Requests for price increases have already been steadily raised both inside and outside the company."

This content was produced with the assistance of AI translation services.