"Premium Trend in Convenience Store Bread"... GS25's Breadic Sales Up 122%

On the 4th, a customer is purchasing Breadic Pure Milk Bread at the convenience store GS25.

[Asia Economy Reporter Lim Chun-han] Recently, as more people are replacing rice with bread for their meals, premium bakeries at convenience stores are gaining great popularity.

According to GS25 on the 4th, the premium bakery brand 'Bredique' accounted for 31.5% of the total bread category sales composition just one year after its launch. Thanks to this popularity, premium bakery sales last year grew by 122.3% compared to the previous year.

Starting with the launch of three Bredique products, GS25 has expanded its product lineup to a total of 53 items, including 27 types of room-temperature bread and 26 types of refrigerated bread. This year, they plan to focus even more on premiumization and differentiation strategies for Bredique, including ▲renewal of best-selling products ▲discovery of flagship products ▲strengthening popular categories from specialty stores ▲and package redesign.

To celebrate Bredique's first anniversary, GS25 is launching premium products and holding special events. The newly introduced Special Edition Butter Cookie Sandwich is a premium dessert cookie boasting rich flavor filled with French vanilla beans, and will be available as a season-limited product starting from the 13th. Additionally, a stamp giveaway event for customers purchasing Bredique products will run until the 31st.

A GS25 representative said, "It has already been one year since we introduced the premium bakery Bredique. Thanks to the support we have received, we are holding a special event for the first anniversary, and we will continue to strive to offer even more delicious and special bakery items in 2022."

This content was produced with the assistance of AI translation services.