"From Macarons to Tiramisu"... CU's Strawberry Dessert Series 'Popular'

On the 4th, a model is introducing the strawberry dessert series products at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU's 'Strawberry Dessert Series,' which uses high-quality strawberries from famous domestic regions, is gaining great popularity.

According to CU on the 4th, sales of the Strawberry Dessert Series doubled in 2019 compared to the previous year, and sales increased by 33.1% last year as well. Especially last winter, five types of strawberry desserts such as macarons, omelets, and slice cakes accounted for more than a quarter of the total refrigerated dessert sales.

In this month’s top 5 refrigerated dessert category sales, three winter strawberry desserts were ranked: Strawberry Omelet (1st), Chewy Macaron Half & Half Strawberry (3rd), and Very Very Rice Cake Skewer (5th). The strawberry tiramisu, released on the 15th of last month, had its sales suspended for about a week as the contracted strawberries for the first batch ran out.

CU will launch the ‘Fresh Strawberry Milky Bun’ on the 5th. This product is a premium dessert filled with fresh strawberries from Nonsan and Sancheong, regions famous for strawberry production, inside a moist and fluffy milky bun spread generously with soft milk cream and strawberry jam.

A BGF Retail official said, “As the popularity of fresh strawberry products, which started with strawberry sandwiches, continues to rise day by day, we are introducing new products every year with upgraded taste and quality. We plan to continuously release seasonal desserts so that customers can enjoy seasonal fruits at reasonable prices.”

This content was produced with the assistance of AI translation services.