Tteokbokki Coat and Shearling Boots... Shinsegae Department Store Sees Retro Making a Comeback

On the 4th, a customer is looking at the Tteokbokki court at the Shinsegae Department Store main branch in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Fashion items such as Tteokbokki coats, bell-bottom pants, and shearling boots, which were popular in the 1990s and 2000s, are gaining popularity again, especially among Generation Z.

According to Shinsegae Department Store on the 4th, as nostalgic fashion items attract attention, brands are successively releasing remake products. The Tteokbokki coat, which was a uniform fashion for middle and high school students in the past, is being released by luxury brands such as Burberry and Saint Laurent, and short padding jackets have diversified their designs to increase options.

Sales of UGG boots, imported and sold by Shinsegae International which holds the official domestic rights, grew by 65% last year compared to the previous year. The short padding jacket 'Nupsi,' released in collaboration with The North Face by the Shinsegae Department Store's select shop Case Study last November, sold out on the day of its launch.

Last month, Shinsegae Department Store's women's wear sales increased by 42.5% year-on-year, and young fashion sales grew by 60.4%. Outdoor sales, led by short padding products, also rose by 25.5%.

A Shinsegae Department Store official said, “Retro winter fashion items are gaining popularity mainly among young customers who value their own individuality,” adding, “We will strive to present differentiated products tailored to various lifestyles.”

This content was produced with the assistance of AI translation services.