[New Year's Message] Kwon Kwang-seok, Woori Bank President: "We Will Transform into a Customer-Centric Financial Platform"

[Asia Economy Reporter Kim Jin-ho] Kwon Kwang-seok, President of Woori Bank, emphasized on the 3rd, "Let's transform into the number one customer-centric financial platform company."

In his 2022 New Year's address announced that day, President Kwon said, "We must boldly break free from the framework of traditional banking and use digital-first as a stepping stone to leap higher with a creative perspective and innovative challenges."

President Kwon presented this year's management strategy directions as ▲ strengthening platform dominance ▲ innovating competitiveness in core business and expanding the foundation for sustainable growth.

He said, "We must find all answers through thorough customer centricity," adding, "It will be a very important watershed that determines the success or failure of a customer-centric number one financial platform company, which is an essential competitiveness that a platform company must have and our management goal."

He continued, "If we can provide what customers want through MyData as well as partnerships with heterogeneous platforms, our influence in the market will be further exerted."

He also said, "The innovation of the platform should not be limited to online only," adding, "Face-to-face channels should be further advanced, and all channels where contact with customers occurs, such as non-face-to-face and omni-channel, are important."

President Kwon said, "We must innovatively strengthen the competitiveness of the core financial business," and added, "We must steadily carry out plans to firmly establish our market position, such as expanding total corporate marketing to the small and medium-sized enterprise sector and strengthening profitability and soundness in the global sector."

This content was produced with the assistance of AI translation services.