Full Effort on WM·IB... KB Securities Implements Organizational Restructuring in 2022

Expansion and Reorganization of WM·IB General Headquarters

[Asia Economy Reporter Minwoo Lee] KB Securities will implement an organizational restructuring in 2022. The company plans to strengthen its expertise by expanding the Wealth Management (WM) and Investment Banking (IB) divisions to enhance its capabilities.

On the 29th, KB Securities announced that it has carried out an organizational restructuring focused on strengthening WM investment solution capabilities, advancing IB business capabilities, and enhancing digital response capabilities.

In the WM division, the existing WM General Headquarters was expanded and reorganized into the 'WM Sales General Headquarters,' centered on customer and channel strategies, and the 'WM Solutions General Headquarters,' focused on WM investment strategies and product/service provision.

Within the 'WM Solutions General Headquarters,' a new 'WM Investment Strategy Department' was established under direct control. This department will integrate WM investment strategy, investment portfolio provision and advisory, recommended product selection enhancement, and post-management functions. Shin Dong-jun, the current KB Securities Research Center Head (Executive Director) and an asset allocation strategy expert, was appointed as the head of the WM Solutions General Headquarters. Under the General Headquarters, the 'Asset Management Solutions Center,' focusing on financial products and advisory services (real estate, taxation), and the 'Client Asset Management Center,' which provides and manages customized products such as wrap accounts and trusts, were organized.

The ‘WM Sales General Headquarters’ segmented sales channels centered on regional headquarters by customer groups. A new sales channel focused on high-net-worth individuals (HNWI) will be newly established in connection with the Apgujeong Flagship PB Center in the first half of next year. To provide differentiated asset management services for non-face-to-face customers, a new 'Asset Management Squad' was also formed within the 'Marble Land Tribe' organization.

The IB division will also be strengthened. The existing IB1 and IB2 General Headquarters system was expanded and reorganized into ‘IB1, IB2, and IB3 General Headquarters.’ While strengthening corporate client response centered on IB1 and IB2 General Headquarters, the company plans to enhance its ability to provide total IB solutions. To maintain competitiveness in corporate finance in the Equity Capital Market (ECM) and Debt Capital Market (DCM), a ‘Coverage 2 Department’ was newly established in the Corporate Finance 2 Headquarters. The Corporate Finance 1 Headquarters expanded the 'Global DCM Team,' which is in charge of overseas bond issuance, aiming to lead the industry not only in domestic DCM but also in overseas bond issuance.

The IB3 General Headquarters, responsible for real estate and alternative investments, established the ‘SF5 Department’ to strengthen sales capabilities in structured finance business and also created the 'Alternative Syndicate Team,' a dedicated organization for resale (sell-down) related to alternative investments.

The Sales and Trading (S&T) division plans to strengthen its competitiveness in bonds, foreign exchange, and commodities (FICC) by newly establishing the ‘S&T Solutions Team’ directly under the division to enhance development capabilities for various structured products suited to market conditions.

Additionally, under the Communications Headquarters, a ‘Brand Strategy Department’ was established; under the Digital Innovation Headquarters, the ‘D Channel Business Unit’ was created; and under the IT Headquarters, the ‘Tech Analysis Unit’ was newly formed.

A KB Securities official explained, "This organizational restructuring focused on strengthening the WM division’s capability to provide investment solutions, which is a core competitive advantage of financial investment companies going forward. Also, by enhancing the organizational functions of the IB division, we will further solidify our leading IB business capabilities and be able to provide optimal total solutions to corporate clients."

This content was produced with the assistance of AI translation services.