Shinsegae Duty Free Wins 'Web Award Korea 2021 PC Web Grand Prize'

[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free announced on the 20th that it won the 'Best PC Web Award' at the 'Web Award Korea 2021' hosted by the Korea Internet Professionals Association (KIPEA).

Shinsegae Duty Free stated, "We viewed this period of restricted overseas travel as the optimal time for digital transformation and focused on digital transformation to provide customers with a seamless online and offline shopping experience." They added, "As part of this, transforming the online mall into a 'duty-free shopping mall that understands me' received positive evaluations."

Shinsegae Duty Free improved the search method so that customers can easily and quickly find products using images and keywords even if they do not know the exact brand or product name. They enabled efficient shopping by recommending customized products based on customers' personal profile information.

As the first in the duty-free industry, they established specialized beauty and fashion sections offering diverse content, introduced live broadcasts with influencers, and launched the shopping information magazine 'Trend Story.' The adaptive web design adjusts to the size suitable for the device used, reducing fatigue during shopping. They were also highly evaluated for allowing customers to view all necessary product information on the product detail page at once and for enabling customers to check curious information through other customer reviews.

Meanwhile, Shinsegae Duty Free was the only company in the duty-free industry to receive the 'Social i-Award 2021 Brand Shopping Instagram Category Grand Prize' through social media marketing using the virtual character 'Simsatgat' in July. They also won the silver prize in the digital video category at the '2021 Korea Digital Ad Awards' for operating the customer experience exhibition 'The World Met Again.'

This content was produced with the assistance of AI translation services.