Amorepacific Participates as Sponsor for BTS Concert... Leading the K-Beauty Wave

About 10,000 Visitors per Day Visit Booth
BTS Collaboration Products Released, Increasing Collectible Value

People are gathering at the Amorepacific booth at the BTS concert venue in the United States.

[Asia Economy Reporter Lim Hye-sun] Amorepacific participated as a sponsor in BTS's concert in the United States, engaging with local customers and leading the K-beauty craze.

Amorepacific announced on the 29th that it participated as a sponsor in BTS's concert "BTS PERMISSION TO DANCE ON STAGE-LA," held on the 27th and 28th at SoFi Stadium in Los Angeles, USA. Amorepacific met local customers through operating customer engagement booths and screening promotional videos of collaborations. Booth operations and video screenings are also planned for the remaining concerts held from the 1st to the 2nd of next month.

At the booth set up at the concert venue, Amorepacific gifted samples and promotional materials of Laneige's key products such as the "Water Sleeping Mask," "Lip Sleeping Mask," and "Radian-C Cream." They also prepared a photo event where attendees could become the star of a BTS poster, which received a positive response. The company stated, "On the first day of the concert, the 27th, about 10,000 visitors came to the booth, allowing us to feel the interest of local customers."

In particular, Amorepacific attracted attention by screening a promotional video for the new product released through collaboration with BTS, the "BTS·Amorepacific Lip Sleeping Mask Purple Edition," at the concert. The video conveyed moments with the lip sleeping mask product using the message from BTS's song "Permission to Dance," which says, "Wherever you are, everyone is allowed to dance together."

An Amorepacific official said, "As K-culture is rapidly rising worldwide, this was a great opportunity to introduce Amorepacific's brand and products to consumers," adding, "As the importance of the North American market continues to grow, we will prepare various events to reach new customers."

Meanwhile, Amorepacific is currently selling collaboration products with BTS. The product boxes reflect BTS's tour artwork, and the product containers feature the ‘BTS’ logo on the front, enhancing their collectible value.

This content was produced with the assistance of AI translation services.