CJ Foodville Vips Launches 4 Types of Pizza... Expands RMR Lineup

[Asia Economy Reporter Moon Hyewon] VIPS, operated by CJ Foodville, announced on the 26th that it is expanding its lineup by launching new Ready Meal Restaurant (RMR) products.

The new products consist of four types of frozen pizza, applying the 'Stone Baked' method to replicate the quality of pizzas served in stores. This cooking method bakes the pizza on a high-temperature stone plate, resulting in a crispy and chewy texture even at the edges of the dough. The pizza dough is fermented and matured at a low temperature for over 20 hours to enhance softness, and toppings are generously applied. The pizzas can be easily cooked using an air fryer, microwave, or frying pan while delivering a freshly baked taste.

The 'Pepperoni Pizza' features a generous amount of pepperoni and cheese on tomato sauce, creating a savory and salty flavor. The 'Bulgogi Pizza' combines sweet bulgogi toppings with various vegetables and cheese. The 'Combination Pizza' includes diverse toppings such as ham, corn, black olives, and bell peppers, topped with crispy potato flakes for added crunch. The 'Gorgonzola Pizza' is richly topped with strong gorgonzola cheese and fresh mozzarella cheese to enhance the cheese flavor.

To celebrate the product launch, a discount event has been prepared. From the 28th of this month to the 1st of next month, VIPS RMR products, including pizzas, will be sold at discounted prices through the 'KakaoTalk Shopping' Brand Day. The new pizzas will be offered in sets of 3 or 4, with discounts of up to 21%.

VIPS pizzas are available on CJ Foodville's Naver Smart Store, Kakao Shopping, and Coupang, with plans to gradually expand sales channels.

This content was produced with the assistance of AI translation services.