Mercedes-Benz's First Electric Sedan 'The New EQS' Launched in Korea

First Unveiling at the 2021 Seoul Mobility Show

[Asia Economy Reporter Yu Je-hoon] Mercedes-Benz Korea announced on the 25th that it will showcase the brand's first luxury electric sedan, the 'The New EQS,' at the '2021 Seoul Mobility Show' starting on the 26th.

The New EQS is the first luxury electric sedan introduced by Mercedes-EQ, Mercedes-Benz's electric vehicle brand, and was unveiled worldwide for the first time through a digital world premiere last April. In the domestic market, the The New EQS 450+ AMG Line and The New EQS 450+ AMG Line Launch Edition will be launched first to strengthen the pure electric vehicle lineup.

Thomas Klein, CEO of Mercedes-Benz Korea, said, "The New EQS is a model that establishes the standard for the luxury electric sedan segment based on Mercedes-Benz's philosophy and technological prowess." He added, "Based on a new dedicated electric vehicle architecture, it boasts sophistication, sustainability, advanced technology, and differentiated style. In particular, it offers an innovative form of digital interaction through the MBUX Hyperscreen, developed in partnership with Korean suppliers and the latest OLED technology."

The New EQS features a distinctive exterior design differentiated from conventional internal combustion models by applying a new dedicated electric vehicle architecture with a single bow-like 'One Bow' line and a 'Cab Forward Fastback Style' design that moves the A-pillar forward and positions the C-pillar toward the rear. Additionally, the digital light introduced last April has been applied.

The interior is equipped with cutting-edge digital elements. Especially, the MBUX Hyperscreen, first applied in the EQS, is an integrated wide-screen instrument panel that cannot be found in existing vehicle interiors. The three displays for the driver, front passenger, and central display are integrated into one, spanning a width of 141 cm.

The MBUX Hyperscreen is equipped with a learning-capable artificial intelligence system, allowing the display concept to be perfectly personalized to the user and offering customized suggestions for various infotainment and convenience features within the vehicle. Furthermore, the upgraded second-generation MBUX infotainment system enables the use of various vehicle functions via voice commands from all seats, including the rear seats.

The New EQS 450+ AMG Line is equipped with a 107.8 kWh battery, enabling a maximum driving range of 478 km on a single charge. It supports fast charging up to 200 kW, taking approximately 30 minutes to charge from 10% to 80%. The battery also comes with a free warranty covering 10 years or 250,000 km. The battery management software includes an over-the-air (OTA) update function to keep the energy management system always up to date.

Various advanced and safety features are also equipped. The standard Driving Assistance Package includes 'Active Distance Assist DISTRONIC,' which automatically adjusts speed and supports braking and starting while maintaining distance from the vehicle ahead; 'Active Speed Limit Assist,' which automatically recognizes speed limit signs and adjusts speed; as well as blind spot assist, lane departure prevention assist, lane change assist, and collision avoidance steering assist.

Additionally, The New EQS is equipped with a remote parking package, augmented reality (AR)-based head-up display, and Energizing Air Control Plus, which includes a large HEPA filter.

The price of The New EQS 450+ AMG Line is 177 million KRW, reflecting individual consumption tax reductions and tax benefits, and the price of The New EQS 450+ AMG Line Launch Edition is 181 million KRW.

This content was produced with the assistance of AI translation services.