CJ OnStyle Strengthens Offline Sales of Tailor Scents... "Increasing Opportunities to Experience Fragrances"

CJ OnStyle's fragrance specialist brand Tailor Scents is expanding its presence by entering offline channels.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle's fragrance specialty brand Tailor Scents announced on the 24th that it is expanding its presence by entering offline channels.

Tailor Scents is a private brand (PB) developed by CJ OnStyle in response to the growth of the mobile commerce market. Its main products include diffusers, perfumes, room sprays, candles, and wax tablets, and the brand's cumulative order amount has surpassed 8 billion KRW.

Tailor Scents products can be experienced and purchased at Apgujeong Galleria Fred Segal, The Hyundai Seoul clean beauty select shop Be Clean, and the resort Paradise City select shop Shop Part.

The brand is also expanding product display spaces, such as placing Tailor Scents diffusers, perfumes, and room sprays throughout the CGV Yongsan I'Park Mall Skybox theater. At the end of this month, it plans to collaborate with the 5-star Hidden Cliff Hotel & Nature in Jungmun, Jeju Island, to create an experience zone.

A CJ OnStyle representative said, "Collaborating with premium offline channels sensitive to fragrance itself proves the product power of the Tailor Scents brand," adding, "It is a great opportunity to directly experience the element of fragrance, which is difficult to appeal to non-face-to-face, offline."

This content was produced with the assistance of AI translation services.