[2021 Financial IT Forum] Jang Youngdu, Head of Shinhan Bank Cell, "Metaverse Financial Business is Indispensable"

Jang Young-du, Team Leader of the Digital Strategy Group at Shinhan Bank, is giving a presentation on the topic "The Metaverse as Viewed by the Financial Sector" at the 12th Asia Economy Financial IT Forum held on the 24th at Lotte Hotel in Jung-gu, Seoul. Photo by Kang Jin-hyung aymsdream@

"Financial markets and customers are rapidly changing. Applying and expanding the metaverse in financial business is now indispensable."

On the 24th, Jang Young-doo, Head of the Digital Strategy Group DX Cell at Shinhan Bank, made this statement as the second keynote speaker at the 12th Asia Economy 'Financial IT Forum' held under the theme of 'Future Digital Financial Industry and the Metaverse (Virtual Extended World)'.

Cell Head Jang, speaking on the topic 'The Metaverse as Viewed by the Financial Sector,' explained, "The emergence of core information and communication (IT) technologies appears as a form of creative destruction, and the financial industry has undergone significant changes by embracing the attributes of newly emerging technologies," adding, "Domestic and international financial companies are introducing metaverse technology into their business areas to improve efficiency."

He continued, "Shinhan Bank's metaverse is a virtual financial specialized platform that transcends the boundaries between financial and non-financial sectors and connects to reality," emphasizing, "We will present expanded synergies through organic connections with existing financial infrastructure and differentiated customer experiences."

He also mentioned, "The goal of Shinhan's metaverse business is to discover new business opportunities and expand the future customer base," stating, "We will establish a two-way multi-contact system linking the Shinhan application (app) SOL and offline branches, and also enhance synergy with the holding company's metaverse connections."

Furthermore, he added, "To this end, we will continuously implement financial and non-financial content in the metaverse space to enable free movement and experiences of personal avatars."

This content was produced with the assistance of AI translation services.