Lotte Department Store "Spend the Year-End with Little Cloud Friends"

Lotte Department Store Main Branch decorated for the year-end.

[Asia Economy Reporter Yuri Kim] 'Little Cloud and Friends' have arrived at Lotte Department Store for Christmas.

Lotte Department Store has decorated the store exterior and surroundings with a Christmas theme ahead of Christmas and has begun full-scale preparations for the year-end season. This year's theme is 'Little Cloud, Big Wish.' It was planned to deliver new energy to people who have been struggling since COVID-19. Notably, an 11-meter art balloon of 'Little Cloud' is exhibited on the rooftop of the main store's Young Plaza, and the exterior is decorated with stars, clouds, snowflakes, and a large tree in line with the 'White Christmas Party' theme.

'FriendsWithYou,' an American public art artist who installed the Supermoon at Seokchon Lake in 2016, created Little Cloud. A video content telling the story that Little Cloud gives a special power to grant wishes to the little star and delivers messages of love and hope together with various friends is also produced. It is screened through large media facades at the main store, Jamsil branch, Dongtan branch, and others. It can also be viewed on YouTube via QR codes placed throughout the stores.

Christmas character artworks are displayed throughout the department store. At the Dongtan branch, 28 art balloons and artist works are exhibited, and the main store will hold a Christmas market starting from the 26th. Along with the sale of Christmas-related products, customers who purchase over a certain amount will receive a limited quantity of the ‘Little Cloud Lamp’ as a gift.

This content was produced with the assistance of AI translation services.