Sharp Surge in Cultural and Performance Ticket Sales in E-commerce After 'With Corona' Era

Tmon Sees 37x Increase in Culture and Performance Ticket Sales After 'With Corona'
Wemakeprice Supports Performance and Exhibition Admission Fees

[Asia Economy Reporter Kim Cheol-hyun] Since the government’s 'With Corona' policy began, sales of culture-related tickets on e-commerce platforms have rapidly increased. From the 1st of this month, with the phased recovery of daily life, restrictions on seating and operating hours in performance venues have been eased, and discount benefits for vaccinated individuals have been supported, leading to an explosion of pent-up cultural consumption.

An analysis of culture-related ticket (performance, exhibition, experience, kids) sales on TMON from the 1st to the 10th, since the start of the government’s 'With Corona' policy, showed a 37-fold increase compared to the same month last year. Musicals and plays saw a 95-fold increase, attributed to the popularity of TMON Stage performances such as the musicals 'Jekyll & Hyde' and 'Billy Elliot,' which TMON exclusively sold. Children and family performances rose 13-fold, and exhibitions, experiences, and events increased 8-fold.

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On WEMAKEPRICE as well, ticket reservation sales for performances increased by 176% compared to the previous year after the phased recovery of daily life began. With the peak performance season of November and December approaching and major productions scheduled, culture-related ticket sales are expected to continue to rise significantly.

Accordingly, e-commerce companies are selling various online and offline performance tickets at discounted prices. TMON, WEMAKEPRICE, and others, in cooperation with the Ministry of Culture, Sports and Tourism, offer a discount of up to 8,000 KRW per ticket for users who book tickets worth 10,000 KRW or more through the 'Soso Ticket (Precious Daily Life, Precious Culture Ticket)' coupon for performance admission fees.

The Soso Ticket is a project by the Ministry of Culture, Sports and Tourism to revitalize the stagnant performance market and expand opportunities for cultural enjoyment by supporting performance art admission fees. It can be applied when booking online or offline performances such as plays, musicals, classical music, opera, dance, and traditional Korean music.

This content was produced with the assistance of AI translation services.