"Going to Convenience Store for Kimjang"...New Customs of Kimjang Season

Increase in 'Self Kimjang' with Easy Methods
GS25, 47.3%↑ in Pickled Napa Cabbage Sales
Famous Region Cabbage, Central and Southern Style Kimchi Seasoning

Kimchi-making ingredients sold at Seven Eleven.

[Asia Economy Reporter Lim Chunhan] # Recently, office worker Kim attempted a 'self-kimjang.' Every year, Kim used to buy packaged kimchi, but after accidentally watching a video showing how to easily make kimjang using salted napa cabbage and kimchi seasoning, Kim became interested. Kim said, "I was very surprised to learn that there are kimjang products for single-person households," adding, "It took less than an hour to make kimchi, and it seems much better than just buying it."

As the peak kimjang season begins, convenience stores are seeing growing popularity of kimjang products targeting single-person households. With more people trying to make kimchi themselves in a simple way, products such as salted napa cabbage and kimchi seasoning are being released in various forms.

According to the convenience store industry on the 18th, GS25 saw a 47.3% increase in sales of salted napa cabbage from the 10th to the 16th compared to the previous year. During the same period, Seven Eleven's sales of kimjang ingredients increased by 20.1%, and Emart24's by 13%. These products allow easier kimjang by simply mixing the pre-made seasoning with the salted napa cabbage. If desired, additional ingredients can be added to adjust the flavor.

Each convenience store is differentiating itself by promoting napa cabbage from famous production areas and various kimchi seasonings. GS25 sells salted napa cabbage grown in Haenam and Goesan, along with central and southern style kimchi seasonings and red pepper powder. The salted napa cabbage is available in two sizes: 10kg (4-6 heads) and 20kg (8-12 heads). Seven Eleven offers salted napa cabbage grown in Boryeong and central and southern style kimchi seasonings. Emart24 sells salted napa cabbage from the Chungju region and central style seasoning. Central style kimchi seasoning is characterized by a refreshing and clean taste, while southern style has a deep and rich flavor. Customers can visit nearby convenience stores or place reservation orders through applications (apps), with options for delivery to desired locations or pick-up at convenience stores on preferred dates.

A convenience store industry official said, "As ingredients for easy kimjang are sold at nearby convenience stores, the number of self-kimjang households who make kimchi themselves is increasing," adding, "We have prepared a variety of products such as salted napa cabbage and kimchi seasoning from famous production areas."

This content was produced with the assistance of AI translation services.