Namyang Dairy Releases Label-Free Version of 'Tteomeokneun Bulgari'
[Asia Economy Reporter Seungjin Lee] Namyang Dairy Products announced on the 18th that it has launched a label-free "Tteomeokneun Bulgari" (hereafter Tteobul) product.
Namyang Dairy Products decided to launch a label-free product by boldly removing the design label wrapped around the product container to strengthen eco-friendly management. Removing the side label of the product is expected to reduce plastic by 60 tons annually. Along with practicing eco-friendly management, consumers no longer need to separate the label after consumption, making recycling more convenient.
The "Tteobul" product is a long-standing fermented milk brand of Namyang Dairy Products that has been steadily loved since its launch in 2009. In October, it was selected as the number one in the spoonable yogurt category in the "2021 7th Brand Customer Satisfaction Index (BCSI)" survey hosted by the Korea Marketing Association.
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A Namyang Dairy Products official said, "Since last year, Namyang Dairy Products has been steadily carrying out eco-friendly activities with consumers and strengthening company-level eco-friendly management," adding, "We will continue to expand products applying eco-friendly packaging materials and take the lead in actions for the planet."
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