[Click eStock] "Hangul and Computer, Full-Scale Entry into Metaverse Business"

Establishment of Joint Venture with Cyworld Z... Beta Service Scheduled for December 17
Eugene Investment & Securities "Maintains Hangul and Computer Target Price at 35,000 Won"

[Asia Economy Reporter Gong Byung-sun] Hancom has declared the full-scale launch of its metaverse business. It is expected to establish a joint venture with Cyworld and pursue various metaverse projects.

According to Eugene Investment & Securities on the 18th, Hancom announced on the 15th that it plans to launch the metaverse meeting space "Hancom Town." Similar to the US metaverse platform "Gather Town," it will be initially configured based on 2.5D graphics and is expected to be released in December.

In the first half of next year, Hancom Town will be linked with Hancom Office. Through this, users will be able to share or edit various document formats such as Hangul, Word, Excel, and Presentation. In particular, by integrating with non-fungible tokens (NFTs), it will also support functions for trading document content such as proposals, plans, and theses.

Hancom will also establish a joint venture with Cyworld Z to jointly promote the metaverse business. The day before, Hancom announced that it would establish the joint venture "Cyworld Hancom Town" with Cyworld Z to proceed with the metaverse business. The beta service is scheduled to be unveiled on December 17, the official launch date of the social networking service (SNS) Cyworld.

In Cyworld Hancom Town, users can use personal avatars to go to virtual offices and engage in voice conversations and video meetings. Additionally, various brands such as Industrial Bank of Korea, Megabox, Samsung Card, and Lotte Card can be experienced. Park Jong-sun, a researcher at Eugene Investment & Securities, explained, "In the future, document content and item trading will be linked with NFTs, and the service area will be expanded by connecting with various business models such as seminars, advertising, online education, and tourism," adding, "3D graphics will also be applied."

Accordingly, Eugene Investment & Securities maintained its investment opinion of "Buy" on Hancom with a target price of 35,000 KRW. The closing price on the previous day was 28,400 KRW.

This content was produced with the assistance of AI translation services.