'People First' Copywriter Jeong Cheol Joins Lee Jae-myung Camp

Lee Jae-myung, Big Quality Gap with Yoon Seok-yeol
Explaining the Difference Sincerely Will Be Visible to the Public

[Asia Economy Reporter Jeon Jinyoung] Jeong Cheol, the copywriter who created the slogans "People First" and "Make the Country a Country" for President Moon Jae-in's 2012 and 2017 presidential campaigns, has joined the campaign of Lee Jae-myung, the Democratic Party of Korea's presidential candidate.

Lee's camp announced on the 16th that they had recruited Jeong and assigned him the role of overall message director.

Jeong stated on Facebook the day before, "I am helping candidate Lee. I don't know if I will be of help, but I plan to do my best, thinking of this as my last public service in life."

He said, "There may still be people whose hearts do not lean toward candidate Lee. I will wait," adding, "I will write a line of copy, lift my head, and wait; I will create a name and look around, waiting."

Jeong emphasized, "Polls show us a cold expression. It is frightening. But we must not shrink back or hesitate because of fear. We must face that expression head-on and move forward," and added, "What I trust is the quality of the candidate. I believe there is a significant difference in quality between Lee Jae-myung and Yoon Seok-youl."

He continued, "If we sincerely explain that difference, it will be visible to the public's eyes. More people will nod tomorrow than today," and said, "We still have time, and the passion that we all have deeply stored in our hearts has not yet been unleashed."

This content was produced with the assistance of AI translation services.