Orion Launches Black Balloon Gum 'Wow Black Lemon'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 16th that it will launch a black bubble gum called 'Wow Black Lemon.'

Wow Black Lemon features a lemon sherbet flavor inside a black exterior. It is a gum containing concentrated lemon juice with a black color created using natural coloring, allowing you to blow black bubbles. Orion decided to launch Wow Black Lemon after noticing the popularity of black-colored food and beverages such as black ice cream, lemonade, and chicken on social networking services (SNS).

Since its first release in 1997, Wow gum has led the bubble gum market, offering various flavors loved by children such as cola, soda, and grape. In 2015, as part of the 'Good Packaging Project,' the quantity was increased by 11% without changing the price, and the quality was upgraded. The gum development team continuously improves the product through technological development to maintain a sweet and sour taste even after long chewing, thereby enhancing consumer satisfaction.

An Orion official said, "The long-loved steady seller Wow is making a bold transformation into black bubble gum after 24 years," adding, "We expect it to gain popularity not only among children who enjoy sour and refreshing flavors but also among the MZ generation who enjoy new experiences."

This content was produced with the assistance of AI translation services.