CJ OnStyle's 'Yurihan Georae' Achieves Record-Breaking Sales in Live Commerce

CJ OnStyle's First Variety-Style Live Commerce 'Yurihan Deal'
Achieves 110,000 Views and 800 Million KRW in Orders in Final Broadcast
Total of 350,000 Page Views Across 4 Broadcasts
"Increased Young Viewers and New Customer Influx"

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 12th that its first variety-style live commerce program 'Yurihan Deal' achieved 110,000 page views and 800 million KRW in order amount during its final broadcast. This marks the highest sales record in CJ OnStyle's live commerce broadcast history.

'Yurihan Deal' is characterized by providing variety content showing the preparation process before the live commerce broadcast on YouTube in advance. The variety content was pre-released two days before the live commerce broadcast on the YouTube channel (tvN D ENT). Actress Lee Yuri, who hosts the live commerce, appeared and filmed the price negotiation process of the broadcast products and actual usage reviews in a reality variety format. CJ OnStyle stated, "Lee Yuri’s highly trustworthy product reviews through YouTube and smooth communication during the live commerce broadcast received positive responses."

The number of viewers for 'Yurihan Deal' live commerce increased by about 10% with each broadcast. The 'Yurihan Deal' broadcasts, held over four weeks from October 20, recorded a total of 350,000 page views. In particular, the final broadcast on the 10th, which sold the 'Cuckoo Twin Pressure Master Chef,' achieved 110,000 page views and an order amount of 800 million KRW, the highest ever for CJ OnStyle live commerce. Among viewers of this broadcast, 70% were young customers in their 30s to early 40s. The influx rate of new and dormant (long-term inactive) customers was also more than 60% higher than average.

The attempt at digital content commerce through 'Yurihan Deal' by CJ OnStyle is also regarded as successful. CJ OnStyle, which had previously planned content commerce linked with dramas and variety shows through TV media, recently made its first attempt at a content commerce model linking YouTube and live commerce in line with customers’ media consumption patterns. The company said, "Although the period was less than a month, the increasing trend in customer response to the content and broadcasts was proven by indicators such as sales and viewer numbers."

A CJ OnStyle official said, "The 'Yurihan Deal' project, the first variety-style live commerce program, helped establish plans to strengthen CJ OnStyle’s mobile content and digital competitiveness," adding, "We will provide differentiated content and shopping experiences to customers by utilizing CJ OnStyle’s broadcasting production capabilities as a live commerce specialist company."

This content was produced with the assistance of AI translation services.