Public Home Shopping to Air Special Broadcast Featuring 'Brand K'

[Asia Economy Reporter Junhyung Lee] Public Home Shopping announced that it will hold a ‘Brand K Relay Special Broadcast’ continuously introducing ‘Brand K’ products from 1:40 PM to 3:50 PM on the 11th.

The special broadcast was planned to coincide with the opening of the Brand K exclusive flagship store, discovered and nurtured by the Ministry of SMEs and Startups and the Small Enterprise Distribution Center. The Brand K flagship store located at COEX in Samseong-dong, Seoul, is an experiential space where consumers can directly try excellent small and medium-sized enterprise products.

Public Home Shopping will introduce ▲Jayeonhanal ▲Ellen Silla Cover Cushion ▲Ninetails Wrinkle Serum 2, among others, during the broadcast. Among these, ‘Jayeonhanal’ is Brand K’s representative product that has sold over 3 million bottles exclusively on TV home shopping.

Public Home Shopping will also hold an event broadcasting live from the Brand K flagship store site. Previously, Public Home Shopping conducted the first-ever live broadcast launching Brand K on TV home shopping in Thailand in 2019 when Brand K was launched.

A Public Home Shopping official said, “We consider it meaningful to participate in this event that can widely promote small and medium-sized enterprise products with excellent technology and quality,” and added, “We will strive further so that Brand K products can grow into nationally representative luxury brands.”

This content was produced with the assistance of AI translation services.