Dongwon F&B Hosts 'National Chef Recipe Survival Meal Kit Debut Competition'
[Asia Economy Reporter Lim Hye-sun] Dongwon F&B announced on the 10th that it will hold a recipe contest called the "National Chef Recipe Survival Meal Kit Debut" in collaboration with the meal kit specialist company 'MyChef' for the MZ generation 'prosumers'.
This contest was planned targeting the MZ generation 'prosumers' (a combination of producer and consumer) who want to participate in the product development process. Participants can showcase their own recipes using Dongwon F&B products such as Dongwon Tuna, Richam, and Dongwon Natural Sea Snail as the main ingredients.
Applications for the contest will be accepted until the 3rd of next month. Participants must submit an application form on the official MyChef mall and post the recipe name, photo, concept, etc., along with the required hashtags on their personal social networking services (SNS). Winning entries will be selected based on relevance to the theme, originality, and other criteria. 'MyChef' plans to reflect the winning recipes in meal kit development and commercialize the products early next year.
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Prizes for winners include: 1st place (1 team) Samsung Bespoke Cube Refrigerator, Bespoke Cooker, and 500,000 KRW mileage on the MyChef official mall; 2nd place (2 teams) Samsung Bespoke Cooker and 350,000 KRW mileage on the MyChef official mall.
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