CJ OnStyle and Odense 'Upcycling Campaign'... "Practicing ESG Management"

CJ OnStyle's dining kitchen brand Odense is conducting the upcycling campaign 'THINKS TO THINGS' until the end of this year.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle's dining kitchen brand Odense announced on the 10th that it will carry out the upcycling campaign 'THINKS TO THINGS' until the end of this year.

Odense develops and sells upcycled new products to participate in the zero waste movement. For every product purchased by a customer, Odense donates 1,000 KRW to the CJ Nanum Foundation. This amount will be used to provide meals for children suffering from food insecurity.

The Odense upcycling tableware line was first launched on the 1st of this month. These products are upcycled Odense tableware that have inconsistent logos or colors, or contain iron spots and pinholes, but have no issues in terms of usability. They will be sold on the Odense online store and Naver Smart Store until the 31st of next month.

A CJ OnStyle official said, “We planned this campaign to offer a chance to get popular products to customers who have hesitated to purchase Odense products, while simultaneously practicing donations for neighbors in need. Starting with this campaign, we will encourage value-based consumption by customers, strengthen corporate social responsibility, and actively implement ESG (Environmental, Social, and Governance) management.”

This content was produced with the assistance of AI translation services.