Miryang Dwaeji Gukbap Character 'Goodbabi', Instantly Popular Upon Appearance!

The character 'Goodbabi' from Gyeongnam Miryang Pork Soup is appearing at a daycare Halloween event, playing with children. [Image source=Miryang-si]

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Sang-hyun] The character 'Goodbabi,' created to brand Milyang Pork Soup, a representative food of Milyang City, Gyeongnam, is making a strong impact nationwide.

According to the city on the 9th, Goodbabi, born last August, combines the soft pronunciation of 'gukbap' (pork soup) with the English word 'good,' meaning positive, to convey a positive image.

The city has enhanced the recognition of Milyang Pork Soup by displaying Goodbabi eating Milyang Pork Soup on major city billboards in Seoul, Daegu, Changwon, and other metropolitan areas.

Additionally, it has been featured on a roadside billboard along the Samrangjin Expressway (Busan → Milyang direction), where traffic volume is high, capturing the attention of tourists visiting Milyang.

Goodbabi's activities have continued not only offline but also online.

The city held two rounds of Goodbabi KakaoTalk emoticon giveaway events starting last month; the first round ended with 50,000 participants in just over an hour, and the second round concluded with the same number of participants in about four hours.

As a result of the event, the number of participants in the Milyang City Hall KakaoTalk channel increased from about 2,200 initially to approximately 33,500, achieving a 1,422% increase compared to before.

Moreover, the city produced a Goodbabi mascot costume and has been active at major local tourist sites, Halloween events at daycare centers, gender equality week commemorative events, TV filming locations, and more, receiving favorable reviews from citizens and tourists alike.

Yang Gi-gyu, head of the Tourism Promotion Division, said, "We will continue to strive so that Goodbabi, led by platforms like YouTube, can be loved not only by teenagers but also by young adults and the elderly, establishing itself as a representative character of Milyang."

This content was produced with the assistance of AI translation services.