"When Searching for Frustration and Anger, Bestseller Author's Writing Appears" Curly Launches Unique Collaboration

Market Kurly, 'Kurly Moment Glass' provided as a review event for the bestseller 4-author collaboration campaign.

Market Kurly, Collaboration Campaign with Four Bestselling Authors
Conveying Life’s Emotions Felt Through Everyday Food with the Sensibilities of Four Bestselling Authors
Tomato for Frustration (Kim Young-ha), Joy of Tofu (Kim Jung-hyuk), Angry Carrot Party (Kim Gyeoul), Healing Potato (Jang Ryujin)

[Asia Economy Reporter Kim Yuri] Market Kurly’s operator, Kurly, announced on the 9th that it will hold a collaboration campaign (Love Food, Love Moments) until the 23rd, where customers can read works by four bestselling authors?Kim Young-ha, Kim Jung-hyuk, Kim Gyeoul, and Jang Ryujin?when searching for specific keywords on the Market Kurly website.

This campaign was planned to allow people to empathize with the emotions of life felt through everyday food via the unique sensibilities of the authors. The four bestselling authors participating in this campaign are Kim Young-ha, Kim Jung-hyuk, Kim Gyeoul, and Jang Ryujin. Kurly stated, “We prepared this campaign with the hope that Market Kurly will become a more beloved shopping service, just like literary works that have been loved by many for a long time.”

Author Kim Young-ha presents a piece titled “Tomato for Frustration.” This work depicts overcoming the universally experienced feeling of frustration by making tomato sauce. It is characterized by his distinct straightforward writing style. Author Kim Jung-hyuk explains the power of soft yet firm tofu through a sensory writing style in a piece titled “Joy of Tofu,” which is framed as a conversation with tofu. Author Kim Gyeoul offers a work called “Angry Carrot Party,” themed around the unlikely pairing of carrots and anger. Author Jang Ryujin shares a story titled “Healing Potato,” about a foreign friend comforting a sick exchange student with chicken soup.

Kurly added fun by designing the experience of finding desired products on Market Kurly to feel the same as discovering literary works. When users search for emotional keywords related to the works (frustration, joy, anger, healing) in the product search bar on the Market Kurly site, the authors’ works are displayed. Clicking on the searched work, just like clicking an image to view product details, opens a detailed page where the full text can be read. The detailed page also introduces the author and information about their favorite foods.

After reading the works, users can write reviews as if writing product reviews. Market Kurly is collecting these reviews and running an event until the 23rd. Users can write one review for each of the four works, and among those who leave reviews, 3,000 people will be selected to receive a coupon to exchange for a limited edition “Kurly Moment Glass” featuring phrases from the works. Stickers using the titles and excerpts of the works will also be provided.

This content was produced with the assistance of AI translation services.