Prudential Life Expands VIP Asset Management 'Star WM' Services

On the 4th, Prudential Life announced that it will expand the operation of 'Star WM,' a dedicated comprehensive financial expert for high-net-worth individuals (VIPs), to strengthen its comprehensive financial asset management services.

[Asia Economy Reporter Oh Hyung-gil] Prudential Life Insurance announced on the 4th that it will expand the operation of 'Star WM,' a dedicated comprehensive financial expert for high-net-worth individuals (VIPs), to strengthen its comprehensive financial asset management services.

Prudential Life Insurance selected 28 life planners to form the first Star WM group in May, which achieved over 700 new contracts in about six months of operation. Accordingly, the second group will be expanded to approximately 150 members.

Through Star WM, it was confirmed that about 20 billion KRW worth of customer assets were newly attracted to KB Financial Group affiliates, establishing its status as a premium outbound organization within the group.

Utilizing the infrastructure of KB Kookmin Bank and KB Securities, services are provided in various business areas such as real estate, taxation, legal affairs, financial investment, and asset management.

A Prudential Life Insurance official stated, "Based on the expertise of Star WM and the know-how of KB Financial Group, we will strengthen competitiveness in the asset management service sector and establish ourselves as a premium channel within KB Financial Group."

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