"Actor Ma Dong-seok Appears as Chef"... Innocean Launches New Menu Campaign for Norang Tongdak

Innocean Worldwide has launched a campaign for Norang Tongdak's newly released 'Crispy Nurungji Chicken'.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 3rd that it has launched a campaign for Norang Tongdak's newly released 'Crispy Nurungji Chicken.'

Actor Ma Dong-seok, who is gaining attention as the lead in the Hollywood new movie 'Eternals,' appears as a friendly noir-style chef character to introduce the menu. The new menu features original nurungji made with brown rice and black sesame seeds, harmonized with a sweet and salty sauce.

Since the launch of this new campaign, the number of visitors to the Norang Tongdak website increased by 175% compared to the same period last month, and weekly sales rose by about 24% compared to before the advertisement.

An Innocean official said, "Following the first half campaign, consumer responses to the new campaign launched alongside Norang Tongdak's new menu have been enthusiastic," adding, "We will continue to strive to maximize consumer satisfaction with future Norang Tongdak campaigns."

This content was produced with the assistance of AI translation services.