Hyundai Motor Company and National Museum of Modern and Contemporary Art Host 'Project Hashtag 2021'

＜Project Hashtag 2021＞ Exhibition Entrance. Photo by Kim Yoonjae (Provided by National Museum of Modern and Contemporary Art)

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company announced on the 2nd that it will exhibit the results of the new concept contest program “Project Hashtag,” which discovers next-generation creators, in collaboration with the National Museum of Modern and Contemporary Art (MMCA).

The exhibition will be held from the 3rd until February 6th of next year at the National Museum of Modern and Contemporary Art Seoul (located in Jongno-gu, Seoul).

Project Hashtag is an open creative platform that encourages creators to freely express experimental ideas without restrictions on genre or theme.

The contest name, Project Hashtag, carries the meaning of supporting promising creators from various fields to demonstrate unpredictable and infinite capabilities, just like countless posts connected by hashtags (#) on social network platforms.

Project Hashtag is a project running from 2019 to 2023, selecting two teams each round and providing each team with a creative grant of 30 million KRW and a studio space within the MMCA Changdong Residency. It also offers opportunities to present project outcomes at the National Museum of Modern and Contemporary Art Seoul.

Among over 80 teams participating in this year’s contest, the teams “New Order and Beyond...” and “The Duck Among Us” were finally selected. The two teams plan to showcase the MZ generation’s concerns about rapidly changing humanity in the evolving online web environment and experience through various genres such as installation, performance, and web novels.

Hyundai Motor Company emphasized that, in addition to supporting next-generation creators through “Project Hashtag,” it collaborates with the National Museum of Modern and Contemporary Art through the “MMCA Hyundai Series,” which sponsors large-scale solo exhibitions of mid-career domestic artists, striving to expand the foundation and continuous development of the domestic culture and arts scene.

This content was produced with the assistance of AI translation services.