Emart Launches First Signature Product 'Tongnamujip Dakgalbi Meal Kit'

Emart is collaborating with Naver to launch the first product of the 'Insaeng Matjip' series, the 'Tongnamujip Dakgalbi Meal Kit'.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 1st that it will release the 'Tongnamujip Dakgalbi Meal Kit' as the first product of the 'Insaeng Matjip' (Life's Best Restaurant) series, which opens online and offline sales channels for local small business owners in collaboration with Naver.

Since July, Emart and Naver have been conducting the Regional Specialty Challenge Project, developing competitive products into the Insaeng Matjip brand by receiving participation applications from unique local restaurants nationwide listed on Naver Food Window.

Tongnamujip Dakgalbi is an authentic iron plate dakgalbi with a 40-year tradition. It opened in 1978 near Soyanggang Dam in Sinbuk-eup, Chuncheon, and has been loved for two generations as a representative local specialty restaurant.

Through the Regional Specialty Challenge, Emart and Naver finally selected six products from Sundae Sillok Main Branch, Ilsan Gyoja, Myeongnyun Jjukkumi, Miga Deulkkae Sujebi, and Daechu Namujip, and began reviewing their commercialization into meal kits and home meal replacements.

An Emart official said, “With Peacock’s product development expertise added to excellent local products, customers can now easily enjoy regional Insaeng Matjip dishes at home. We plan to develop this into a win-win cooperative model benefiting both customers and small business owners.”

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