Seven Eleven Launches Second Handmade Beer 'Good Beer' with Baedal Minjok Delivery Service

Seven Eleven has partnered with Baedal Minjok to launch the second product in their craft beer series, "Good Mood Beer."

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 20th that it will launch the second product in its craft beer series, "Good Gibeunjoheun Beer," in collaboration with Baedal Minjok.

Good Beer is a 3.7% low-alcohol British-style brown ale craft beer that offers a smooth throat feel and a pleasant slightly bitter taste with subtle carbonation. It features a harmonious blend of cocoa aroma and hops fragrance, and its soft caramel-colored brown hue adds a visual appeal. The packaging reflects the characteristics of Good Beer and provides food pairing information.

According to Seven Eleven, total beer sales from January this year to the 19th of this month increased by 23.6% compared to the previous year. In particular, craft beer sales surged by 237.1%, showing a steep growth trend. The "Kya Beer," launched last July, sold out its initial 250,000 units within two weeks of release and currently ranks first in sales among all craft beers.

A Seven Eleven official said, "Due to the prolonged COVID-19 pandemic and the relaxation of liquor regulations, the popularity of easily enjoyable craft beers has rapidly increased, prompting us to research and develop related products. Good Beer is the second product following Kya Beer, applying new flavors to target diverse tastes."

This content was produced with the assistance of AI translation services.