Popular Camping Meat Ready Meals... Shinsegae Food Launches 'Steak Easy Kit'

[Asia Economy Reporter Lim Hye-sun] Ready-to-eat camping meat meals that can be easily cooked outdoors are gaining attention.

According to Shinsegae Food on the 18th, sales of more than 20 types of Olban camping meat meals increased by 43% from September to October (1st to 15th) compared to the same period last year. In particular, sales of ‘Olban Usamgyeop’ and ‘Olban Ori Bulgogi,’ which can be easily enjoyed by cooking only in a frying pan, increased by 97% and 55%, respectively, compared to the same period last year. Shinsegae Food analyzed that as camping culture spreads due to COVID-19 social distancing, consumers prefer meat meals that are not only delicious and high quality but also convenient for storage and cooking at campsites.

Among the camping meat meals, the top two sellers, ‘Olban Usamgyeop’ and ‘Olban Ori Bulgogi,’ are characterized by simple cooking methods that allow you to enjoy menus that used to be available only at dining specialty stores by just heating them in a frying pan after thawing. They are also packaged in small portions for 1-2 people, eliminating the hassle of separately packaging and storing leftover meat.

To continue the popularity of these camping meat meals, Shinsegae Food recently launched two new steak easy kits, ‘T-bone Steak’ and ‘Elbone Steak,’ for campers who enjoy steak at campsites.

Shinsegae Food’s two steak easy kits are made from representative beef cuts such as tenderloin and sirloin, cut from the short loin of premium U.S. beef. The package is designed so that you can grill the steak along with garnishes like asparagus and broccoli and enjoy them together.

This content was produced with the assistance of AI translation services.